How Target is Making Life More Efficient

How Target is Making Life More Efficient | Frock Files

The other afternoon, my boss asked how I was coping with our recent run of bad luck and I confessed that I’ve taken to eating cereal for dinner since James isn’t usually home. “I can’t figure out how to fit everything into one day and still have the energy to eat anything that takes more than two minutes to make,” I said.

My boss, who has a full-time job and three very active children, said, “That’s why I do all my shopping online.”


Only, even when I remember to do the shopping I usually end up forgetting something crucial.

So I was thrilled to learn that Target now offers a subscription service, through which you can have those household necessities delivered on a schedule. If you find that you don’t need laundry detergent every month but instead every six weeks, you can easily log in and make the adjustment yourself. Here are the categories you can order subscription items from:

Target Subscription Service

By wiping all of those last minute shopping trips off my to do list, I’ll be saving myself hours each week. We’ll also be saving money, since you receive a 5% discount off of subscription items plus another 5% discount if you use your Target REDcard.

Perhaps the biggest benefit of all is that I don’t have to dedicate any more room in my brain to panicking over whether or not our toilet paper supply will last until I get to the store, or if we’ll have coffee when we’re bleary eyed on Monday morning.

Even after all this craziness ends (and it will end, right?), we’ll be happy to have this tool to get us one step closer to an orderly life.

This is a sponsored conversation written by me on behalf of Target. The opinions and text are all mine.


Target Hits the Bullseye

Target Bullseye U Collection: Affordable Decor for College Budgets

When I was a kid, back-to-school shopping was one of the highlights of my summer. There’s just so much possibility in a new box of No. 2 pencils and all those pale blue lines of composition books just waiting to be filled. It reminds me of that line from You’ve Got Mail: “If I knew your name and address, I would send you a bouquet of freshly sharpened pencils.” Be still, my beating heart!

It only got better when I went to college because back-to-school shopping included things to add to my living spaces. I lived in four different places in the four years I was working toward my bachelor’s degree, each of them vastly different from the next. I loved starting fresh with a few new things each year, but I always spent vast amounts of time searching for the best deals.

If only Target’s Back to College décor were around back then! You know how Target has this gravity force field that pulls you in, so you go in for vitamins and end up falling in love with something all the way in home décor? That’s exactly what happened to me the other day. The home section is chock full of hip, high-quality, really inexpensive bedding, furniture, and décor at prices that even college students (and their parents) will find easy to swallow.

In fact, a lot of the pieces are things that I’d love to put in my guest room, so I began daydreaming about how they would fit together. I wanted to go for something that I call bohemian-elegant, mixing natural elements with jewel tones. The result: an understated but glam space well within my limited budget.

Want to daydream about your space? Whether you’re putting together a college dorm room or a grown-up bedroom, you can play around with your options with Target’s uStyler tool. Think of it as the digital paper doll of home décor – you can switch out bedding, accessories, and furniture to create your very own masterpiece.

What are you drooling over from the Back to College collection at Target?

Clockwise: Threshold Stamped Metal Table | Threshold Starburst Mirror | Owl Perch Lamp | Room Essentials Triangle Pixel Duvet Cover Set | Seville Rush Storage Cube | Carlisle Dining Chair | Xhiliration Flower Decorative Pillow | Xhiliration Velvet Euro Pillow


This post is sponsored by Target. All opinions are my own.

It’s Pajama Weekend!

Friends, we’ve made it! And by “it” I don’t just mean the holidays. Yep, the universe is still in-tact.

This, the weekend before Christmas, is meant to be spent lounging around, wrapping those last gifts, eating pancakes, and drinking hot chocolate (as a delivery system for marshmallows, right?). In honor of this cozy period, I’ve chosen some of my favorite pajama pieces. Okay, so most days I can’t tear myself away to change out of my pajamas til noon anyway. Doesn’t that just mean they’re worth investing in?

I hope your weekend is merry and full of mirth. Are any of you braving the malls? I’m sending you lots of luck for great parking spaces.

Bottoms: Anthropologie
Robe: Target
Socks & Nightshirt: J.Crew
Slippers: Aerie

Friendship & Pie

{a la}

Are you thrilled or saddened by September’s arrival? I’m of the former contingent, ready to say goodbye to the hot days and eager to pull my coats out of storage. This past week seemed like a difficult one for many — maybe it was the moon cycle (there was a blue moon!) or something in the air — but I feel like September is all about fresh starts and new beginnings. As Gretchen Rubin tweeted, September = January. I suggest celebrating with some fresh notebooks, a new pair of shoes, and all of these funny/gorgeous/delicious things that I wanted to share with you this week:

A really funny & adorable song about friendship (and pie). If you don’t know who Reggie Watts is, you should. He’s hilarious, such a talented musician, and and so quick. His music is composed of layers that he creates on the spot. In this video he’s accompanied by the ever-deadpan Michael Cera.

Get ready to love Target even more! Check out the 50 high end designers who have created gifts you’ll want to give (and get!) this holiday season.

It’s not chilly yet, but I can’t wait to make this soup. Andean potatoes? Cheese? Corn? Oh autumn, welcome!

Wine is my favorite color of the season, and it’s everywhere. This coat is gorgeous — a must have, for sure.

A few unexpected tips on staying happily married (or happily committed). My favorite suggests openly adoring your partner, which I sort of did here.

I can’t wait to see this film.

This is my wish for all of us this autumn. And if I could, I would do this for all of you too.

xoxo, J


Guest Post: We <3 Wu

This guest post is written by Julie Uyeno-Pidot. 

The Jason Wu collection at Target is oh-so-ladylike with its excellent construction, hourglass silhouettes, and pretty fabrics.  I’m especially enamored with the dresses, which bring to mind all the best elements of the 1950s without feeling dated.

Here are my four favorites:

Jason Wu for Target: 1. Sleeveless Chiffon Dress in Navy Floral with Gold Belt  2. Flared Dress in Cream with Black Belt  3. Flared Dress in Black with Nude Patent Belt  4. Poplin Dress in Navy

All four feature the flattering design combination of fitted bodice and full skirt, but differ when it comes to the details.  The poplin and flared frocks are as classic as can be, but the sleeveless chiffon dress is a little more dressed down, combining elements you wouldn’t think would work together — only they do, beautifully. The prints mingle nicely in their monochromatic palette, the ruching is riduculously well-executed, while the buttercup belt echos the yellow stigmas of the blossoms and grounds the piece with warmth. That, my friends, is great design. No wonder the stylish FLOTUS is such a big fan!

Julie Uyeno-Pidot is a mama, feminist, cultural critic, and bargain hunter based in Honolulu. Follow her on Twitter @Junodot or visit her blog.


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