Whole Foods Market South End Grand Opening (And a Giveaway)!

Giveaway: $50 Gift Card to Whole Foods Market | Grand Opening WFM South End Boston

My Whole Foods Market love story started with their quaint little location in Brighton, Massachusetts, when I first moved here for graduate school. I loved the way the produce shelves were always fully stocked – the kale facing out like fluffy bouquets and the apples perfectly ripened and piled high. Everything looked like art, or like the orderly grocery stores in picture books.

Giveaway: $50 Gift Card to Whole Foods Market | Grand Opening WFM South End Boston

I was invited to a sneak peek of the new Whole Foods Market in Boston’s South End last week, and I have to tell you, I’m more smitten than ever! Now the South End, Chinatown, Fort Point, Financial District and Back Bay neighborhoods have a Whole Foods Market to call their own—with parking—and boy, is it worth the wait. Those creative people who run Whole Foods Market have turned grocery shopping into an experience.

Located in what was once the Boston Herald building, the design and marketing teams have worked hard to harken back to the structure’s newspaper publishing roots, while also calling on New England’s most charming attributes.

Giveaway: $50 Gift Card to Whole Foods Market | Grand Opening WFM South End Boston

They’ve taken one of our favorite summertime activities—visiting the fish stands that dot the coast—and made it into something we can enjoy all year with this little fish stand at the front of the store, right next to the coffee bar (with cold brew!) and frozen yogurt areas.

Giveaway: $50 Gift Card to Whole Foods Market | Grand Opening WFM South End Boston

The perimeter of the market is made up to look like a little town, so you can visit the juice shop, bakery, The Fish Shop, butcher and even the ever-changing pop-up shop area.

Giveaway: $50 Gift Card to Whole Foods Market | Grand Opening WFM South End Boston

Giveaway: $50 Gift Card to Whole Foods Market | Grand Opening WFM South End Boston

My two personal favorites include a couple of firsts for Whole Foods Market:

Giveaway: $50 Gift Card to Whole Foods Market | Grand Opening WFM South End Boston

The generously sized “package store” area includes rows upon rows of wine, 40 cubic feet of craft beers, and (for the first time in any Whole Foods location) a selection of spirits. The wine area includes a long refrigerated wall of wines rated 90+ points by Wine Spectator magazine.

Giveaway: $50 Gift Card to Whole Foods Market | Grand Opening WFM South End Boston

wfm-south-end-7

My ultimate favorite thing about the store is the urban spa, run by Austin-based milk + honey. Listen, I already spend a lot of time in Whole Foods Market, and now that there’s a spa! I may need to have my mail forwarded there because, well, why would anyone ever leave? Even the gents are included, with an area for shoe shines and hot shaves.

And let’s not forget the actual grocery store experience! I always feel a sense of freedom when I shop at Whole Foods Market because I know I can trust what I’m buying. I know that the vendor standards are high, so I’m not worried about the fish I’m buying or whether the supplements I’m buying are trustworthy. If I buy a basket of strawberries, I never have to pick through them first to make sure they’re all pretty (not just the ones on the top). And with the 365 Everyday Value staples, it’s not a toss-up between my wallet and that sense of trust.

Giveaway: $50 Gift Card to Whole Foods Market | Grand Opening WFM South End Boston

Now for the exciting news: I’m partnering with Whole Foods Market to give one Frock Files reader a $50 gift card! To enter, follow the Whole Foods Market South End on Twitter. Bonus entries if you leave a comment about your favorite thing about Whole Foods Market or follow me on Instagram.

This is a sponsored conversation written by me on behalf of Whole Foods Market via Burst Media. The opinions and text are all mine.

This giveaway is now closed. Thank you so much for supporting the brands that keep Frock Files going!

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Life Update: It’s August Already?!

This was July:

This Was July (2014) | Frock Files

Delicious food and gorgeous ambiance at a new restaurant called La Brasa in Somerville.

This Was July (2014) | Frock Files
This Was July (2014) | Frock Files

The biggest highlight of the month: a visit from my parents, who spoiled us (especially Kona) rotten.

This Was July (2014) | Frock Files

This Was July (2014) | Frock Files

After years of comically bad dates, my great friend Stephen finally met The One. (She’s fantastic!) Here they are, two years later. Happily ever after.

This Was July (2014) | Frock Files
This Was July (2014) | Frock Files

With these summer days flying by, we’re trying to remember to enjoy every single moment.

This Was July (2014) | Frock FilesThis Was July (2014) | Frock Files

…even though the trees have already begun to turn.

Here’s to another month of summer (fingers crossed!) fun!

P.S. More photos on Instagram! (Kona has her own account too. Because we’re those crazy dog people.)

Great Eats North of Boston

My parents were in town (from Hawaii) last week, and while they’ve visited me on the East Coast twice before, this is the first time they’ve come since I left the city. Since we’re a family that loves food, I took them to a few foodie gems we’ve found closer to home, as well as a couple of great places in the city. If you’re visiting New England, I highly recommend stopping by any of these dining establishments to grab a bite.

Blue Fin

Good Eats North of Boston

We live just outside of a forest and within a stone’s throw of several farms, yet somehow we also have a fabulous Japanese restaurant in our neighborhood as well. Asian restaurants here are often fusion, with Chinese places serving sushi and Thai restaurants serving Chinese food (confusing!), but at Blue Fin you’ll only find real homestyle Japanese food and incredible sushi. The sashimi is always fresh. The sushi chefs are artists. And they serve up a pretty mean martini. Insider tip: the bar is the most comfortable, relaxed place to sit.

Richardson’s

Good Eats North of Boston

Just down the street from Blue Fin is Richardson’s dairy farm, which is a New England institution. I can’t tell you how many times James and I have finished off our sushi, only to drive two minutes down the road for dessert at Richardson’s. My favorite is the cherry vanilla ice cream, but I haven’t had a bad scoop there yet, and I’ve tried a lot of them! Mini golfing and batting cages are on the premises, but the real excitement is that there are cows! The ones that make the milk that goes in the ice cream! I mentally thank them every time we drive by.

Shea’s

Good Eats North of Boston

My dad’s number one request: New England clam chowder. James pointed us to Shea’s, which is a cozy restaurant on the water with award-winning chowder. I’m not sure if we’re just lucky, but we’ve never had to wait there, despite the fact that the fried clam place across the street is always insane and the food here is awesome. The chowder is perfect, and the sandwiches and salads are equally mouthwatering. You can easily get to the beach or to a bunch of antique stores from Shea’s, so it’s a perfect stop on the North Shore.

Mill River Winery

Good Eats North of Boston

Before heading to Shea’s, we stopped at this gorgeous little winery on the North Shore, in Rowley. The space is relatively new–airy and bright. They produce a wide variety of wines, and for just $5 you can taste them all. Although the chardonnay is award winning, our favorite was their crisp, dry Riesling. We might not be Napa, but this is a definite must for wine lovers. (Find a more comprehensive review, complete with actual wine vocabulary, at The Eats.)

I’m considering featuring more local places here on Frock Files with first-hand photos. Let me know if this sounds interesting to you. There are so many good ones; this is just a start! Where do you take people when they’re visiting your hometown?

Photo Credits: Blue Fin | Richardson’s | Shea’s | Mill River Winery

 

 

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