Once upon a time, I only knew about Hanes. I used to buy my underwear in plastic packs of five from the same store where I bought milk and eggs. Then one day, American Eagle Outfitters debuted their line of undies and eventually opened a handful of lingerie shops, called Aerie. The dreamlike, romantic lingerie at Aerie is like candy for the soul. And since the prices are reasonable (especially during their frequent sales), it’s a tiny investment toward feeling like a lady.